Business Development Executive
Mumbai - Permanent
No Fluff is seeking a sharp Business Development Executive to join our core team. This role is perfect for sales strategists who understand that business development is where psychology meets persuasion. You'll be driving our agency's growth through strategic client acquisition while leading a team that transforms prospects into long-term partners.
This isn't a research-only role. You'll work directly with creative, strategy, and client teams to ensure every piece of work we produce is grounded in how humans actually think, decide, and buy.
What You Will Be Doing
The Big Picture Stuff:
Lead and scale our business development strategy (because growth doesn't happen by accident)
Own our entire sales pipeline and revenue targets, planning and achieving quarterly BD goals aligned with the organisation's potential and your assigned targets
Develop relationships with key decision-makers across industries that matter
Create and optimise our sales processes to ensure scalability and efficiency
Align with strategy and creative teams from the outset, so what you pitch is exactly what we can deliver
Partner with the marketing team to keep our paid media and social communications consistent, work with the email outreach team to sharpen campaigns from a BD angle, and feed lead insights to the performance marketing team to improve ad strategy
Dig into win/loss patterns on significant deals and feed those learnings back into strategy, pitching, and targeting
The Day-to-Day Magic:
Run pitch meetings and discovery calls that uncover what keeps our prospects up at night
Draft, design, and format proposals and pitch deliverables - comprehensive, on-brand, and true to what was agreed with the prospect on the call
Manage each prospect independently from first contact through to closing, and lead client meetings that keep them engaged and informed throughout
Research, identify, call, and promptly respond to warm and inbound leads to understand their needs and convert them
Track pipeline health daily - deal stages, conversions, and progress against targets
Develop case studies and other collateral that help convert cold leads
Nurture leads all the way to conversion - or to a long-term relationship with No Fluff, even where that means minimal ongoing contact
Keep our CRM squeaky clean through regular reviews and audits, and manage internal team follow-ups and briefings so nothing falls through the cracks
What We Are Looking For
Essential Experience
2+ years of proven sales experience in a digital marketing, creative agency, or related field
A track record of hitting sales targets and building a repeatable, scalable BD process
Experience with CRM systems and disciplined pipeline hygiene
Strong understanding of digital marketing, social media, and creative services
Exceptional communication skills - you can explain complex ideas to anyone, from a startup founder to a corporate CEO
The ability to think on your feet and adapt faster than a chameleon in a rainbow factory
If you're ready to revolutionise business development and join a team that blends psychology with performance, we want to hear your story.
Due to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate the time and effort you've invested in applying to join our team. If your profile aligns with our needs, we'll be in touch.
Frequently Asked Questions
What does No Fluff do?
We're a behavioural science marketing agency that cuts through the noise by focusing on consumer psychology instead of buzzwords. We create campaigns that drive real results by understanding what makes people buy. Think behavioral science meets high-performance marketing.
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