Performance Marketing Executive (Google Ads)
Mumbai - Permanent
At No Fluff, we do not believe in surface-level marketing. We are looking for a Performance Marketing Executive who is eager to learn, execute, and grow in paid media on Google Ads.
This is a full-time, in-office position at our Mumbai workspace and is ideal for someone who is hands-on in Google Ads and GA4, comfortable working with data, and wants to deepen their craft in keyword strategy, bidding, and funnel-based optimisation.
What You Will Be Doing
Campaign Execution and Support
Plan, launch, and manage paid campaigns on Google Ads across Search, Display and YouTube, with exposure to Shopping, Performance Max, and Demand Gen.
Contribute to hard business outcomes: lead generation, D2C outreach, website traffic, conversions, and brand lift.
Build precise targeting strategies using keyword research, search intent, custom audiences, in-market and affinity segments, remarketing lists, and customer match.
Structure campaigns across the full funnel (Awareness → Consideration → Conversion → Retention).
Apply advanced bidding strategies: Manual CPC, Smart Bidding, Target CPA, Max Conversions, etc.
Own keyword strategy end-to-end: research, match-type planning, negative keyword lists, search term mining, and Quality Score optimisation.
Use Google Auction Insights and SEMrush (or similar) to track competitor activity and surface insights.
Work closely with creatives to deliver responsive search ads, display creatives, YouTube video ads, and landing pages - no fluff, no fillers.
Performance Tracking and Optimisation
Monitor and optimise campaigns daily to hit sharp KPIs: CPL, CPA, ROAS, CTR, Conversion Rate, and Quality Score.
Run structured A/B tests on ad copy, headlines, RSA assets, landing pages, bidding strategies, and audience segments using Google Ads Experiments and Drafts.
Build and maintain clear performance dashboards using GA4, Google Ads reporting and internal tools.
Stay current with Google Ads platform updates, algorithm shifts, and new features (PMax, Demand Gen, AI-powered bidding).
Manage Google Ads budgets with a focus on efficiency, pacing, and returns.
Collaboration and Learning
Brief the creative and content teams on ad copy, headlines, RSA assets, and video scripts aligned with Google Ads best practices.
Work closely with senior performance marketers to understand scaling strategy, account structure, and optimisation logic.
Participate in internal reviews, learning sessions, and performance discussions to sharpen craft and contribute ideas.
What We Are Looking For
Essential Experience
1 - 2 years managing performance campaigns across Google Ads.
Documented success with hard KPIs - e.g., CPL under ₹300, or ROAS above 4x on D2C accounts.
Strong command of Google Ads (Search, Display, YouTube).
Comfortable with GA4, Google Tag Manager basics, and UTM tagging.
Experience contributing to campaigns with monthly budgets of ₹1L+ with high accountability.
Clear communicator who can present data, insights, and decisions to internal teams without fluff.
Sharp analytical thinking: can cut through data and identify what matters.
Degree in Marketing, Business, Digital Media, or similar.
Certification in Google Ads is a strong plus.
If you're here to grow, own your outcomes, and push yourself, this is the right place. If not, skip this one.
The Right Mindset
Data-driven decision maker who can translate analytics into actionable insights
Detail-oriented professional who thrives in a fast-paced, results-focused environment
Excellent communicator who can present complex PPC concepts to diverse audiences
Self-motivated learner who stays current with industry changes and best practices
Collaborative team player who enjoys mentoring junior team members
Due to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate the time and effort you took to apply to join our team. If your profile aligns with our needs, we'll be in touch.
Frequently Asked Questions
What does No Fluff do?
We're a behavioural science marketing agency that cuts through the noise by focusing on consumer psychology instead of buzzwords. We create campaigns that drive real results by understanding what makes people buy. Think behavioral science meets high-performance marketing.
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