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THE SCIENCE — 17 PSYCHOLOGY PRINCIPLES
- #1 The Fear Factor
- #2 Ego Morphing
- #3 Transfer
- #4 The Bandwagon Effect
- #5 The Means-End Chain
- #6 The Transtheoretical Model
- #7 The Inoculation Theory
- #8 Belief Re-ranking
- #9 Elaboration Likelihood Model
- #10 The 6 Weapons of Influence
- #11 Message Organization
- #12 Examples v Statistics
- #13 Message Sideness
- #14 Repetition & Redundancy
- #15 Rhetorical Questions
- #16 Heuristics
- #17 The Power of Story