At NoFluff, we apply the Elaboration Likelihood Model to ensure your message resonates regardless of how customers process information. This technique recognises when to use logic-based arguments versus emotional shortcuts based on your audience's motivation and ability to scrutinise your claims.

The magic happens when you strategically choose between the central route (detailed reasoning) and the peripheral route (emotional cues) for each audience segment. We don't force deep analysis when quick decisions are the norm or rely on superficial appeals when customers expect substance.

When done right, the Elaboration Likelihood Model ensures that your marketing uses persuasive language to each prospect, dramatically increasing your conversion rates across different customer types.