No Fluff

TRANSTHEORETICAL MODEL

We guide your customers through each step of their buying journey, from awareness to loyal advocacy

17 Psychology Principles

At No Fluff, we apply the Transtheoretical Model to meet your prospects exactly where they are in their buying journey. This technique recognises people's distinct stages before purchasing, from complete unawareness to becoming loyal advocates.

The magic happens when you tailor your messaging to address each stage appropriately. We don't push for premature action; we strategically shepherd prospects through each readiness phase.

When done right, this principle transforms your marketing from a single sales pitch into a carefully orchestrated path that guides customers from the first introduction to a final decision, ensuring no one gets left behind because they weren't ready for your message.

#1 The Fear Factor

We use this principle to leverage your fears to motivate you into action

#1 The Fear Factor

We use this principle to leverage your fears to motivate you into action

#1 The Fear Factor

We use this principle to leverage your fears to motivate you into action

#2 Ego Morphing

NoFluff uses this principle to make you envision yourself in a desirable state

#2 Ego Morphing

NoFluff uses this principle to make you envision yourself in a desirable state

#2 Ego Morphing

NoFluff uses this principle to make you envision yourself in a desirable state

#3 Transfer

We use this to borrow credibility from established entities or individuals

#3 Transfer

We use this to borrow credibility from established entities or individuals

#3 Transfer

We use this to borrow credibility from established entities or individuals

#4 The Bandwagon Effect

This one we use to leverage your tendency to follow the crowd

#4 The Bandwagon Effect

This one we use to leverage your tendency to follow the crowd

#4 The Bandwagon Effect

This one we use to leverage your tendency to follow the crowd

#5 The Means-End Chain

We use this principle to connect immediate benefits to long-term goals

#5 The Means-End Chain

We use this principle to connect immediate benefits to long-term goals

#5 The Means-End Chain

We use this principle to connect immediate benefits to long-term goals

#6 The Transtheoretical Model

This principle recognises that you are at different stages of readiness for change

#6 The Transtheoretical Model

This principle recognises that you are at different stages of readiness for change

#6 The Transtheoretical Model

This principle recognises that you are at different stages of readiness for change

#7 The Inoculation Theory

NoFluff uses this principle to prepare you to resist counter-arguments

#7 The Inoculation Theory

NoFluff uses this principle to prepare you to resist counter-arguments

#7 The Inoculation Theory

NoFluff uses this principle to prepare you to resist counter-arguments

#8 Belief Re-ranking

We use this principle to shift your importance of different beliefs

#8 Belief Re-ranking

We use this principle to shift your importance of different beliefs

#8 Belief Re-ranking

We use this principle to shift your importance of different beliefs

#9 Elaboration Likelihood Model

This recognizes that you process persuasive messages through two routes

#9 Elaboration Likelihood Model

This recognizes that you process persuasive messages through two routes

#9 Elaboration Likelihood Model

This recognizes that you process persuasive messages through two routes

#10 The 6 Weapons of Influence

NoFluff uses this principle by using social proof to influence decisions

#10 The 6 Weapons of Influence

NoFluff uses this principle by using social proof to influence decisions

#10 The 6 Weapons of Influence

NoFluff uses this principle by using social proof to influence decisions

#11 Message Organization

This principle emphasizes the importance of clear, structured information

#11 Message Organization

This principle emphasizes the importance of clear, structured information

#11 Message Organization

This principle emphasizes the importance of clear, structured information

#12 Examples V Statistics

We use this principle to balance specific examples with broader data

#12 Examples V Statistics

We use this principle to balance specific examples with broader data

#12 Examples V Statistics

We use this principle to balance specific examples with broader data

#13 Message Sideness

We use this to acknowledges potential weaknesses while emphasizing strengths

#13 Message Sideness

We use this to acknowledges potential weaknesses while emphasizing strengths

#13 Message Sideness

We use this to acknowledges potential weaknesses while emphasizing strengths

#14 Repetition and Redundancy

We use this to repeat your message to increase its effectiveness and familiarity

#14 Repetition and Redundancy

We use this to repeat your message to increase its effectiveness and familiarity

#14 Repetition and Redundancy

We use this to repeat your message to increase its effectiveness and familiarity

#15 Rhetorical Questions

This recognises the power of questions to engage you and influence your thinking

#15 Rhetorical Questions

This recognises the power of questions to engage you and influence your thinking

#15 Rhetorical Questions

This recognises the power of questions to engage you and influence your thinking

#16 Evidence

NoFluff uses this principle by creating concrete facts to support claims

#16 Evidence

NoFluff uses this principle by creating concrete facts to support claims

#16 Evidence

NoFluff uses this principle by creating concrete facts to support claims

#17 Heuristics

We use this principle to create mental shortcuts that convey quality and urgency

#17 Heuristics

We use this principle to create mental shortcuts that convey quality and urgency

#17 Heuristics

We use this principle to create mental shortcuts that convey quality and urgency